"When choosing a wedding dress I would say the most important piece of advice I can offer is to have fun and enjoy the time you spend choosing your wedding dress. As this is the dress you are wearing for the most special day of your life, it is meant to be the best experience you have shopping EVER, and if it isn't, then go somewhere where it is.
Secondly, I would stick to your budget. It avoids disappointment during this fun period of shopping. There are beautiful gowns out there at every price
Also, I would offer that a good sales person or designer would give you a decent consultation over Champagne or Tea to really discuss what you are looking for and offer suggestions before you start even trying dresses on.
I believe brides have had an idea of their perfect gown in their minds from a very young age, and certainly once engaged they put a lot of research into looking for dresses. It is a store’s or designer’s job to make sure it is the right dress for them, tweaking here, advising on more flattering silhouettes there, adding flowers or bows here and so on. For example the bespoke arena where I work, and with my collection, I hope the designs serve as more of a spring-board or showcase of ideas and the endless possibilities that are open out there for every bride.
You should never be rushed or bullied around or feel uncomfortable in any way. Having said that, if you are comfortable with the sales person or designer, I would then offer the advice to listen to what they suggest. They may come up with something that you would never have thought of and it turns out to be amazing. They have helped many brides and the good ones have a wealth of knowledge.
Now I hope that all my comments above are taken positively, but honestly, what could be the most expensive garment purchase you ever make should also come with the best experience.
On a more practical level, I say that a bride needs to consider her body type in shopping for a wedding dress. Most brides already know their own body types and what suits them the most, but don’t be afraid to try a few gowns on as an affirmation of what suits you best. Pretty much every issue of every bridal magazine or website always has a ‘what type of dress is right for your body type’ section and as part of a brides research she should be well aware of it. But again, a good sales person or designer may be able to offer alternatives. You need to consider height, weight, body proportion, anything you especially would like to conceal, is there anything you would especially like to show off? A long neck? Beautiful arms? Wedding dresses are perfect examples of clothes that can both conceal and enhance at the same time.
You shouldn’t spend all day pulling your dress up if it is strapless. That means it either doesn’t fit, or plainly just that you are not used to wearing strapless. All of my strapless gowns for example already come with a bridal corset inside, so: a) you get part of your trousseau with the dress, and b) it forms the foundation for a strapless style constructed over it. If you are not used to strapless, then perhaps cap sleeves or something else is better for you.
Consider how long you are going to be wearing the dress. If it is all day, then will you need one with a bustle so you are able to dance later?
The weather is a factor even, even which shade of white or ivory or colour that works best with your skin tone.
One thing also about fabrics, do you remember when Princess Diana got out of the carriage when she married Prince Charles, her dress was creased to Heaven and back, so perhaps do a little scrunch test yourself, some fabrics naturally look creased, Silk dupion always does a little, it part of its charm. Duchesse satin holds itself very well, chiffon can look creased in a very short space of time, especially if you are sitting for a long time in the back of a car or at the reception, so try out different fabrics while you are shopping too. Anything slightly synthetic will,I hate to say, perform better than pure silk, that’s why they are made!
The train length is also important, it relates back to the kind of aisle you are walking down, to what type of veil you are having. Also remember that for most of the service people are going to be looking at your back. So gowns with back interest are always appropriate, beading or lace on the hem of the skirt, bows or flowers. But then, pretty much all of the wedding photographs are going to be of the front of the dress, so again consider ornamentation. Beware though of over-gilding the lilly. There is no need to have a heavily encrusted bodice all the way up to your bust if you are going to be wearing a lot of jewellery that would make for a very visually busy décolleté.
Also, when you buy an off the rack style or semi bespoke, there are often massive alteration charges that sometimes negate the original price tag, which are all included when you go bespoke. Certainly for a bespoke company like mine, a lot of the actual cost comes through fabrics and the amount of handwork that physically goes into a dress. If you are buying fabric at £95 a meter and a dress needs 10 meters then it quickly mounts. Team that with £5 tulle, but you need 150 meters of it, in an underskirt that takes 40 hours to make at £35 an hour you can begin to understand the complexities of cost in this arena. But that's not to say that custom needs to cost the earth. Personally I think a simple dress with a £20,000 price tag on it just because it is in this store or by that designer is pointless, and especially now brides at all levels of the market are understanding cost to value ratios. If you buy a £500 dress for example, make it a simple design, as a £500 dress covered in lace, heavily embroidered and beaded with a cathedral length train is more likely to look like a rag as there are too many expensive elements that should cost more, that you really are buying poor workmanship, even if the design is the best ever. And similarly, why bother buying a simple dress for £20,000, throw it all on!
Finally, my last piece of advice is to shop within your budget and be aware of extra costs like alterations. You commit to a dress months in advance and deposits are not cheap. Also, when you have chosen the dress, STOP looking or you will drive yourself insane on top of the rest of the wedding planning, if you shop smartly, with the correct sales person you really shouldn't make a mistake. Also, remember whom the day is about. Your Fiancé and You. I believe each bride would have an idea of her Fiancés taste so will dress appropriately, but you are not dressing for your mother or mother in law to be, so the dress should reflect you not them."
Jeremy Brandrick
Jeremy is a friend of mine and he lives and designs in New York although his bridal dresses will soon be available in the UK. He has a 2 page spread in the April/May issue of Cosmo Bride. Have a look at his website. www.jeremybrandrick.com